Mohammad Hossein Moshtaghi; Somayeh Hessam; Abasat Mirzaei
Abstract
Introduction: Increasing pressure on available funds in health care section, especially hospitals, underlines the for analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and healthcare centers is using components ...
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Introduction: Increasing pressure on available funds in health care section, especially hospitals, underlines the for analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and healthcare centers is using components of the marketing mix. This study endeavored to determine the related factors on patients' preference in choosing a hospital based on the mixed marketing model.Methods: This study was conducted in Farhikhtegan Hospital in Tehran, Iran, in the year 2020. Simple random sampling was employed to select the sample from among 243 inpatients, outpatients, and clients of the hospital. A bi-part researcher-made questionnaire was used to gather the data (demographics and seven aspects of marketing mix); whose validity and reliability were deemed appropriate. To analysis the data, one-sample t-test and Friedman test to rank dimensions and components as well as the analysis of variance (ANOVA) to compare the views of different classes of society were employed.Results: All seven dimensions of the mixed marketing had a significant and different effect on the preference of the patients in choosing the Farhikhtegan Hospital. Manpower and promotion dimensions were the most and the least important dimensions. Among the components of mixed marketing, sufficient expertise, family income, hospital’s reputation, physicians’ attitude, pacing of services’ provision, doctors' advice and degree of diversity, novelty, and advanced equipment came out to be the most effective components of every dimension of mixed marketing.Conclusion: Considering the change in the needs of the audiences in the health field, hospital managers can identify the patients' needs in keeping with the principles of marketing mix. Regarding the importance of manpower in the findings of this study, managers can attract the attention of patients with culture making and preparing practical guidance in appropriate treatment of employees.
Mostafa Mohammadi; Abaset Mirzaei
Abstract
Introduction: One of the main functions of the health system is to provide quality services. Customer satisfaction is at the heart of any organization, and is the ultimate goal of any organizational strategy. Patient satisfaction is a concept that has become very important in medical care today, and ...
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Introduction: One of the main functions of the health system is to provide quality services. Customer satisfaction is at the heart of any organization, and is the ultimate goal of any organizational strategy. Patient satisfaction is a concept that has become very important in medical care today, and plays an important role in the health care process. Measuring the quality of services is a basic precondition for improving quality. The aim of this study was to evaluate the quality of services, using the analysis of the importance of performance in comprehensive health service centers.Methods: This study was a descriptive survey, and its statistical population included all people with hypertension under the auspices of Pakdasht Comprehensive Health Service Centers (under the auspices of Shahid Beheshti University of Medical Sciences), Tehran, Iran. 320 people aged 30 years and older with hypertension were selected using classical systematic two-stage cluster sampling method. To compare the difference between mean performance and importance, t-test with a significance level of 95% was used.Results: There was a significant difference between importance and performance in all dimensions. (P < 0.050). Dimensions of respect (2.89%), continuation of service (2.68%), access and trust (2.57%), importance and proportions of authority (2.72%), access and trust (2.33%), and safety and prevention (2.19%) had the highest level of performance. The average importance of the requested services to people with hypertension was 70%, and the average performance of the received services was 59%. Overall, the quality of care provided to people with hypertension was low.Conclusion: It seems that there is a large gap between the expectations of patients with hypertension from services and their perceptions of services received (i.e., performance). All dimensions of quality show that quality improvement in all dimensions is necessary. The results of this study can be useful in health policies to promote the quality of service delivery.
Sayed Jamaledin Tabibi; Mohammad Reza Maleki; Abasat Mirzaie; Parisa Farshid
Volume 7, Issue 4 , December 2010
Abstract
Introduction: Undesirable exploitation of natural resources, resource shortage and increased hospital costs has resulted in increase in the hospital expenditure over revenue or made costs scale heavier than the income scale. The present research has been done by the aim of studying the effect of combining ...
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Introduction: Undesirable exploitation of natural resources, resource shortage and increased hospital costs has resulted in increase in the hospital expenditure over revenue or made costs scale heavier than the income scale. The present research has been done by the aim of studying the effect of combining hospital wards on current expenses of Bou Ali Medical & Teaching Center by the means of increasing the efficacy of hospital wards.Methods: The study was carried out in Tehran at Bou Ali Teaching Hospital, Medical and Treatment Center in male surgical ward with male medical ward and female surgical ward with obstetrics ward. The instrument of data gathering included designated forms that were collected from available hospital documents and records. In the method of data analysis, Wilcoxon test and descriptive statistics indices with 95% confidence coefficient were used.Results: The average of ongoing expenditures in 2007 and 2008, before the combination of hospital wards was 31393.2 $ and after the combination it was 1957558.6 $. A meaningful relationship between the ongoing expenditures in the two past periods before and after the combination of hospital wards was shown.Conclusion: Due to the increase of expenses, reaching a maximum production with minimum expenses is compulsory. In the novel challenge, the strategy of combining the resource and efficient exploitation of present resources could help hospital management in preventing resource loss, increase of expenses and financial crises.Keywords: Hospital Departments; Health Care Costs; Hospitals.
